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For mall operators

Make tenant promotions measurable at the counter.

MAANTA is designed to put participating shop offers into one feed and record the redemptions their staff verify. A proposed pilot requires no POS integration or mall hardware.

Start a pilot conversationSee the proposed pilot model
Nairobi pilot · location to be confirmed
The mall pays nothing
No invoice to the mall at any point in a pilot. MAANTA earns its KES 30 Kenya success fee from a tenant, and only on a verified redemption.
Nothing to integrate
No POS connection, no hardware, no procurement cycle, and no security review of your systems.
Evidence, not impressions
A redemption counts only when your tenant's staff verify a code at the counter, with the shopper standing there.

Promotion without attribution

Walk any floor of a busy mall and you will find offers written on chalkboards, taped to shutters, and posted into WhatsApp groups with forty members. A tenant runs twenty percent off for a weekend. On Monday, nobody can say what it did.

Offers stop at the shop doorway.
A deal reaches the people already standing in front of it. The shopper two floors up never learns it existed.
Footfall counters tell you how many, never why.
A gate count records that four thousand people entered on Saturday. It cannot tell you that six hundred came for a specific offer in a specific unit.
Tenant performance is self-reported.
When a lease comes up for review, the strongest evidence on the table is usually the tenant's own account of a good quarter.

The promotions are already happening. The measurement is what is missing.

The proposed pilot model: a node

MAANTA is designed to operate mall by mall. If a pilot is agreed, the mall becomes a node: every participating tenant can publish offers to one feed that shoppers open on their phone, before and during a visit. MAANTA is preparing a Nairobi pilot. No location or launch date has been confirmed.

  1. A tenant publishes

    Two minutes on a phone. Price, quantity, expiry.

  2. A shopper claims

    The offer is reserved and a 6-digit code is issued to their phone.

  3. Staff verify at the counter

    The code is entered, checked, and the shopper pays the deal price in person.

  4. The redemption is recorded

    Shop, time, deal, verified.

There is no online checkout. Money moves at your tenant's till, exactly as it does today. What changes is that the visit is now attributable to a specific offer.

Potential pilot location

BBS Mall in Eastleigh is being considered as a potential location for a MAANTA pilot in Nairobi. No partnership, permission or launch date has been confirmed. A first node would be the reference for how a node is deployed: tenants onboarded unit by unit, staff trained at their own counters, and every redemption verified at the till. None of that has started anywhere yet.

What the mall gets

Verified redemption data
Not impressions. Not clicks. A redemption is counted only when a member of your tenant's staff verifies a code at the counter and the shopper is standing there. It is the closest thing to a receipt for footfall.
Tenant activation, done in person
A node is designed to run with a node manager and up to 4 agents on the floor, unit by unit. They would onboard shops, set up staff accounts, and stay until the first redemption goes through. Tenants who have never run a digital promotion would be the ones they spend the most time with.
Every offer in one place
A shopper deciding where to spend Saturday sees what your mall has before they leave the house. Offers rank by verified redemptions, never by stars or reviews, so the feed reflects what people actually walked in for.
A named team on your floors, if a pilot is agreed
The proposed activation model includes one node manager and up to 4 agents. The agents would work the floor with shoppers and merchants — onboarding shops, setting up staff accounts, and helping at the counter. The node manager would coordinates with mall management so the node runs smoothly, and owns the relationship with the operator — so you would have one person to call, not a support address. Nobody is deployed anywhere yet.
Nothing to integrate
No POS connection. No hardware. No IT project, no procurement cycle, no vendor security review of your systems. Your tenants use a phone they already own.

A monthly operating report, delivered by a person

You are not asked to log into anything, learn a tool, or chase a login for a colleague. A pilot includes a written report on how the node performed, and we sit down and go through it with you.

  • Verified redemptions by shop, by floor, by day of week and by hour
  • Which offer types moved — Flash, Boosted, standard
  • Merchant participation: active, dormant, newly onboarded, and who needs a visit
  • Repeat-shopper rate across the mall
  • A written read on what changed since last month, and what we think caused it

The last item is the one that matters. Numbers without an interpretation are another dashboard nobody opens.

What deployment actually involves

Four steps, and roughly a month from agreement to live feed.

  1. Scope

    One meeting. We walk the floor plan, the tenant list and the category mix, and agree which floors to activate first.

  2. Activation

    The node team would be in the building for this phase. Tenants would be onboarded unit by unit, staff accounts set up, and each shop run through a live redemption before we leave the counter.

  3. Go live

    The feed would open to shoppers. Signage would go up at the entrances your team approves.

  4. Operate and report

    We would keep working the floors, onboarding new tenants, and supporting staff. The first operating report would land at the end of the month.

Nothing is installed. Nothing is procured. Nothing is invoiced to the mall.

What we need from you

An introduction to your tenants.
A letter, or a line in the comms you already send. Tenants respond very differently when the mall has vouched for us.
A table during activation.
Somewhere on the concourse while we are onboarding tenants.
Permission for signage.
Entrances and concourse, in whatever format your standards allow.
One named contact on your side.
Someone we can reach, and who can reach us.

That is the whole list. There is no systems access, no data export from your side, and no procurement step.

The mall pays nothing

In Kenya, MAANTA earns a flat KES 30 success fee, charged to a tenant only when a shopper's code is verified in store. Tenants don't pay to be listed, MAANTA never takes a share of the sale, and Standard has no subscription. An expired or rejected code costs the tenant nothing.

The mall is not billed at any point during a pilot, and we are not asking you to sign a commercial agreement to start one. If the pilot works and both sides want to continue, we agree terms then, with three months of your own data on the table.

What we collect, and who it belongs to

We record
Deal claims, verified redemptions, timestamps, and the shop the redemption belongs to. Shoppers create an account; for the controlled pilot, email is the primary sign-in method.
We do not handle payment data
There is no online checkout in MAANTA. Payment happens at your tenant's till, on your tenant's terms, exactly as it does now. No card details pass through us.
Mall reporting is aggregated
Your operating report covers shop-level and mall-level activity. It does not identify individual shoppers.
We do not sell shopper data
We do not sell personal data. We do not share it with advertisers or data brokers, and we do not share it with other malls.

MAANTA is subject to the Kenya Data Protection Act 2019. Full detail is in our Privacy Policy, and data handling for a pilot is agreed in writing before it starts.

One location. Deliberately.

A first node would be the reference for every later one. We are choosing that first location carefully rather than collecting logos, and no location has been confirmed. A mall that hosts the pilot would get a node team on its floors, not a support queue, and a product shaped around problems its tenants actually have.

Questions operators ask

Does this compete with our own marketing?
No. It distributes it. Your campaigns bring people to the mall; MAANTA tells them what is worth walking to once they are deciding. Mall-level campaigns can be surfaced in the feed alongside tenant offers.
What if our tenants don't take part?
Participation costs a tenant nothing to try — they don't pay to be listed, and the flat success fee only applies when a code is verified at their own counter. In practice the harder problem is not persuasion, it is sitting with a shop owner while they publish their first offer. That is what activation is for.
Do we need to change our POS or our systems?
No. There is no integration of any kind. Staff verify a code on a phone.
Who supports our tenants day to day?
We would. WhatsApp support, plus the node team in the mall during activation and on request afterwards. Tenant support would not land on your team.
What happens to the data if we stop?
Your operating reports are yours to keep. We stop reporting, tenants can continue or close their accounts, and the terms of any data handling are set out in the pilot agreement before it starts.
How long before we see anything meaningful?
In a pilot, a shop could publish on the day it joins, so its first redemption could follow the same day. A month of data would be enough to see patterns by floor and by hour. A quarter would show whether tenant behaviour has changed.

Start with a conversation, not a contract.

Tell us about your mall — floors, tenant mix, and what you have tried before. If it is not a fit, we will say so in the first call.

Start a pilot conversationJoin as a mall operator

Or write directly: Mohamed Elmi, admin@maanta.app