For mall operators
Your mall runs hundreds of promotions a month. None of them are measured.
MAANTA puts every tenant offer into one live feed, redeems it at the counter with a one-time code, and reports back what actually moved. No POS integration. No hardware. No cost to the mall.
- The mall pays nothing
- No invoice to the mall at any point in a pilot. MAANTA earns its KES 30 success fee from a tenant, and only on a verified redemption.
- Nothing to integrate
- No POS connection, no hardware, no procurement cycle, and no security review of your systems.
- Evidence, not impressions
- A redemption counts only when your tenant's staff verify a code at the counter, with the shopper standing there.
Promotion without attribution
Walk any floor of a busy mall and you will find offers written on chalkboards, taped to shutters, and posted into WhatsApp groups with forty members. A tenant runs twenty percent off for a weekend. On Monday, nobody can say what it did.
- Offers stop at the shop doorway.
- A deal reaches the people already standing in front of it. The shopper two floors up never learns it existed.
- Footfall counters tell you how many, never why.
- A gate count records that four thousand people entered on Saturday. It cannot tell you that six hundred came for a specific offer in a specific unit.
- Tenant performance is self-reported.
- When a lease comes up for review, the strongest evidence on the table is usually the tenant's own account of a good quarter.
The promotions are already happening. The measurement is what is missing.
A node is a mall that runs live
MAANTA operates mall by mall. When a mall goes live it becomes a node: every participating tenant can publish offers to one feed that shoppers open on their phone, before and during a visit.
A tenant publishes
Two minutes on a phone. Price, quantity, expiry.
A shopper claims
The offer is reserved and a 6-digit code is issued to their phone.
Staff verify at the counter
The code is entered, checked, and the shopper pays the deal price in person.
The redemption is recorded
Shop, time, deal, verified.
There is no online checkout. Money moves at your tenant's till, exactly as it does today. What changes is that the visit is now attributable to a specific offer.
BBS Mall, Eastleigh — Node 0. Node 0 is our first node and the reference for how a node is deployed: tenants onboarded unit by unit, staff trained at their own counters, and every redemption verified at the till.
What the mall gets
- Verified redemption data
- Not impressions. Not clicks. A redemption is counted only when a member of your tenant's staff verifies a code at the counter and the shopper is standing there. It is the closest thing to a receipt for footfall.
- Tenant activation, done in person
- A node runs with a node manager and up to 4 agents on the floor, unit by unit. They onboard shops, set up staff accounts, and stay until the first redemption goes through. Tenants who have never run a digital promotion are the ones they spend the most time with.
- Every offer in one place
- A shopper deciding where to spend Saturday sees what your mall has before they leave the house. Offers rank by verified redemptions, never by stars or reviews, so the feed reflects what people actually walked in for.
- A named team on your floors
- Each node runs with one node manager and up to 4 agents. The agents work the floor with shoppers and merchants — onboarding shops, setting up staff accounts, and helping at the counter. The node manager coordinates with mall management so the node runs smoothly, and owns the relationship with the operator — so you have one person to call, not a support address.
- Nothing to integrate
- No POS connection. No hardware. No IT project, no procurement cycle, no vendor security review of your systems. Your tenants use a phone they already own.
A monthly operating report, delivered by a person
You are not asked to log into anything, learn a tool, or chase a login for a colleague. A pilot includes a written report on how the node performed, and we sit down and go through it with you.
- Verified redemptions by shop, by floor, by day of week and by hour
- Which offer types moved — Flash, Boosted, standard
- Merchant participation: active, dormant, newly onboarded, and who needs a visit
- Repeat-shopper rate across the mall
- A written read on what changed since last month, and what we think caused it
The last item is the one that matters. Numbers without an interpretation are another dashboard nobody opens.
What deployment actually involves
Four steps, and roughly a month from agreement to live feed.
Scope
One meeting. We walk the floor plan, the tenant list and the category mix, and agree which floors to activate first.
Activation
The node team is in the building for this phase. Tenants are onboarded unit by unit, wallets and staff accounts set up, and each shop run through a live redemption before we leave the counter.
Go live
The feed opens to shoppers. Signage goes up at the entrances your team approves.
Operate and report
We keep working the floors, onboarding new tenants, and supporting staff. The first operating report lands at the end of the month.
Nothing is installed. Nothing is procured. Nothing is invoiced to the mall.
What we need from you
- An introduction to your tenants.
- A letter, or a line in the comms you already send. Tenants respond very differently when the mall has vouched for us.
- A table during activation.
- Somewhere on the concourse while we are onboarding tenants.
- Permission for signage.
- Entrances and concourse, in whatever format your standards allow.
- One named contact on your side.
- Someone we can reach, and who can reach us.
That is the whole list. There is no systems access, no data export from your side, and no procurement step.
The mall pays nothing
MAANTA earns a KES 30 success fee, charged to a tenant only when a shopper's code is verified in store. No listing fee. No percentage of the sale. No monthly minimum. An expired or rejected code costs the tenant nothing.
The mall is not billed at any point during a pilot, and we are not asking you to sign a commercial agreement to start one. If the pilot works and both sides want to continue, we agree terms then, with three months of your own data on the table.
What we collect, and who it belongs to
- We record
- Deal claims, verified redemptions, timestamps, and the shop the redemption belongs to. Shoppers create an account with a phone number.
- We do not handle payment data
- There is no online checkout in MAANTA. Payment happens at your tenant's till, on your tenant's terms, exactly as it does now. No card details pass through us.
- Mall reporting is aggregated
- Your operating report covers shop-level and mall-level activity. It does not identify individual shoppers.
- We do not sell shopper data
- We do not sell personal data. We do not share it with advertisers or data brokers, and we do not share it with other malls.
MAANTA operates under the Kenya Data Protection Act 2019. Full detail is in our Privacy Policy, and data handling for a pilot is agreed in writing before it starts.
One mall. Deliberately.
MAANTA opens first at BBS Mall, Eastleigh — our first node. We are choosing the next malls carefully rather than collecting logos. A mall that joins now gets a node team on its floors, not a support queue, and a product shaped around problems its tenants actually have.
Questions operators ask
Does this compete with our own marketing?
What if our tenants don't take part?
Do we need to change our POS or our systems?
Who supports our tenants day to day?
What happens to the data if we stop?
How long before we see anything meaningful?
Start with a conversation, not a contract.
Tell us about your mall — floors, tenant mix, and what you have tried before. If it is not a fit, we will say so in the first call.
Or write directly: Mohamed Elmi, admin@maanta.app